CLASSIC ROCK DAILY
Get Classic Rock News Headlines in your inbox daily!  Click here to subscribe!
THE WHO IS ROCKING WORLD SERIES VIEWERS

10/26/2012

Yes, that's the Who providing the soundtrack for this year's World Series between our beloved Tigers and the San Francisco Giants. Fox Sports has cut a deal with Spirit Music Group, which now administers Who guitarist and composer Pete Townshend's songwriting catalog. In a statement, Spirit Music president Mark Fried says that, "The music of The Who is as powerful and propulsive today as when it was first introduced, so using their songs to soundtrack one of the country's premiere sporting events seems a perfect fit." The Who's songs -- including "Going Mobile," "Behind Blue Eyes," "I Can See For Miles," "You Better You Bet," "Amazing Journey," "Bargain" and remixes of "Who Are You," "Baba O'Riley" and "Won't Get Fooled Again" -- will be used for replay and highlight segments during the game telecasts and other World Series-related programming. The songs, according to Fox, will be "edited and matched to in-game play, as well as used in game promos, during highlight shows and in custom web content." Fox commentators, meanwhile, will be plugging the Who's upcoming Quadrophenia And More Tour, which kicks off November 1 (which could also be Game 7 of the series) and plays November 24 at Detroit's Joe Louis Arena.


 «  Return to previous page
 »  Send to a friend
COMMENT ON THIS

More From WCSX