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Grateful Dead Choose Final Ingredient for New Brew with Fans’ Help
By: AnnMarie Scaramuzzino

The Grateful Dead is brewing up something new, but it’s not music related!

About a year ago, the band announced that they would be releasing their own beer called “American Beauty” in partnership with the Delaware-based craft brewery, Dogfish Head.

According to, the one thing was standing in the way of Dead-Heads everywhere being able to hold one of the crisp pale-ales in their hands was a final ingredient, which the band left up to fans to choose.

While Grateful Dead-inspired suggestions were plentiful, such as “red grenadine” as mentioned in the song, “Brown-Eyed Woman,” it was chemist, homebrewer and longtime fan, Thomas Butler who completed the recipe by proposing granola.

“The components of granola – honey, toasted grains, oats and fruit – offer a lot from a beer perspective,” explains Butler on the Dogfish Head official website. “The Dead built their own institution, their own identity. It’s a family. And Dogfish culture is big, too. They’re the pioneers of playing with beer.”

American Beauty is set for release on October 15 when Phil Lesh will host a launch party at Terrapin Crossroads in San Rafael, CA. More on that here.

For further info, head to, and be sure to share your thoughts on the Grateful Dead beer in the comments section below!

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