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Legendary Beatles Promoter Sid Bernstein Passes Away at Age 95
By: AnnMarie Scaramuzzino

Sid Bernstein” may not necessarily trigger the same reaction as names such as “Paul McCartney” or “Jimi Hendrix,” but he indeed was a man responsible for many of Rock and Roll’s greatest moments.

Case in Point: The Beatles’ legendary show at Shea Stadium in 1965, which Bernstein made happen by booking the Fab Four to the venue and subsequently creating the first stadium concert in history.

The infamous concert promoter also had a heavy hand in bringing Beatlemania to the U.S., working with the band’s manager, Brian Epstein, to make the Beatles the first-ever rock group to play at New York’s Carnegie Hall in 1964. Additionally, he promoted the Beatles’ first tour in the States.

Bernstein was also the brains behind many of Jimi Hendrix, Tony Bennett, Ray Charles and Judy Garland’s shows, and helped bring the Rolling Stones across the pond, booking the band’s first five U.S. gigs in the 60s.

Sadly, the New York Times reported yesterday (August 21) that Bernstein had passed away at the age of 95 in New York City.

A man with great ideas, Bernstein never let his age slow him down. He launched his own Twitter account at the age of 90 and released his first album at 93, which was comprised of duets and covers and entitled Sid Bernstein Presents... Bernstein also studied journalism at Columbia University, and later penned two memoirs: It’s Sid Bernstein Calling and Not Just the Beatles.

Besides his accomplishments in the world of Rock and Roll, Bernstein was also a family man, as a father to six and husband to his wife Geraldine for over nearly five decades.

Sid Bernstein was truly inspirational, from his innovative thinking to his knack for knowing the next big thing, and he will surely be missed.

For more information on Sid Bernstein, check out his official website, and be sure to share your thoughts in the comments section below.

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