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Deep Purple Releases “Price-y” New Music Video
By: Troy Frisby

Deep Purple
is getting freaky on the music video for their latest single “Vincent Price.”

According to Blabbermouth, the British rockers, who are currently in the middle of a European tour, have released a video for the second single off of 2013’s Now What?!, marking the band’s first music video in more than twenty years.

Mostly shot in black-and-white, the video, named for the legendary Vincent Price, pays homage to the late horror movie icon.

Opening with an eerie organ player, the rockin’ new video comes complete with a Price look-alike, classic horror characters like Frankenstein’s monster and the Mummy, and a callback to Price’s appearance in the 1953 original “House of Wax.”

On June 7, “Vincent Price” will be released as a seven-inch transparent vinyl, as well as digitally and on CD.

Check out the video below and leave your thoughts in the comments section!

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