By: Catherine Mitchell
Bon Jovi can now add theme song to their already impressive resume. Discovery Channel’s new series, North America, features the band’s new single “Army of One” as the theme for the opening credits.
According to Billboard, Eileen O’Neill, Group President of Discovery Channel and TLC said, “[the new song] captures the daring, wild spirit of Discovery’s upcoming landmark television event that presents our homeland as an extreme world all within one continent.”
Hmm…since she put it that way, this show might be something to look into.
“Army of One” comes off of Bon Jovi’s latest album What About Now, which is currently occupying the top spot on the Billboard 200.
Introducing your new show using a top rock band as a way to reign in viewers? Well played Discovery Channel.
For more on this story, head to Billboard.com.