We've all seen plug-in hybrids. And I'm sure most people wonder about where to charge them (other than home). I spoke with Bill Frykman - Business Development Manager for Ford about the new MyFord Mobile app and with PlugShare.com they've become the only manufacturer with real-time charging station location information (available in Droid & Apple).
In my opinion, the best (and quickest) way for plug-in hybrids to work on a larger scale is to:
continually develop the connection between the car, driver and smartphone (like Ford is doing now)
build relationships with government on a local & national level (Ford is involved in the Workplace Charging Challenge
and it's cool to see more and more stations popping up all over Detroit)
"Don't change how I drive" (perception of being tethered to a car that can only go 40 miles...when the range on the Ford Fusion Energi will be over 600 miles with fully charged battery and tank of gas).
Admittedly, I had my doubts when the first generation of plug-in hybrids launched. But watching companies like Ford move forward and embrace the driver experience with apps like MyFordMobile makes me excited for the future.